Kantar Marketplace
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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Nielsen ONE
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.
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Plat
Plat provides lead distribution and ad tracking services. The platform is fully customizable and offers turnkey solutions for end-to-end performance marketing. Our tools provide: deep insights, helping you increase your revenue-per-lead or goal conversion.
Plat’s ad management tools allow you to monitor visits, clicks, and conversion with real-time reporting that shows dozens of metrics. Our real-time ad tracking capabilities help you stay organized with an all-in-one dashboard. You can consolidate Plat with other platforms to seamlessly oversee and manage all your campaign metrics. In addition, you can download detailed data from various sources. Seamlessly monitor and manage all your campaign metrics and traffic through one software. Manually optimize your campaigns and traffic distribution or allow our software to auto-optimize based on your rules, ROI, and profit. With the help of AI, Plat offers advertising tracking software that enhances, optimizes, and automates your campaigns.
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Camphouse
Camphouse is a robust campaign workflow management platform designed to streamline marketing operations for teams across multiple markets. It consolidates data from local and global campaigns into a centralized platform, offering real-time insights, performance tracking, and automated reporting. Camphouse enables seamless collaboration between teams by eliminating fragmented workflows, promoting better decision-making with AI-powered insights, and simplifying media planning and tracking. The platform’s customizable features and secure data governance empower CMOs, media teams, and CFOs to align campaigns, maximize ROI, and gain actionable insights for campaign optimization.
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