Audience

Social media managers and marketing teams in search of a solution to create on-brand content, track trends, and optimize engagement in real time

About OwlyGPT

OwlyGPT is Hootsuite’s AI assistant built specifically for social media professionals, designed to generate content, analyze performance, and deliver insights powered by real-time social conversations rather than outdated data. Integrated within the Hootsuite dashboard and supported by Talkwalker’s advanced social listening technology, OwlyGPT identifies post-worthy trends, audience sentiment, and competitor activity as they unfold. It can generate on-brand captions, images, post ideas, hashtags, usernames, video scripts, and more, ensuring all output matches your brand’s voice and style guidelines. Users can start content from scratch, adapt it from previous posts, or even build around an uploaded image, while OwlyGPT provides image assets to pair with captions. It offers strategic guidance across engagement, crisis communication, and audience targeting, giving personalized recommendations optimized for each social network.

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Company Information

Hootsuite
Founded: 2008
Canada
www.hootsuite.com/ps/owlygpt

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Videos
Support
Online

OwlyGPT Frequently Asked Questions

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OwlyGPT Product Features