Audience
Technology Companies searching for a powerful Hotel Technographic and Firmographic Data solution
About MetricsDriven
Our specialty is the creation of highly detailed firmographic and technographic datasets, that provide a unique base for profiling businesses for sales enablement, account-based marketing, market segmentation and research. Unlike technographic and firmographics, pricing data is highly dynamic, especially in the hotel industry, where hotels use many distribution channels. We've created a technology that provides an almost real-time feed of prices for any hotel worldwide, without needing to touch a single internal hotel system. This data feed opens the door to the real-time ad and traffic management, rate leakage prevention, pricing model training and many others. By leveraging a range of sources, including OTAs, metasearch engines, hotel directories and industry reports, hotel tech companies can gain a deeper understanding of their market and make data-driven decisions that drive success.