Audience
Lenders looking to fine tune their customer acquisition activities.
About LexisNexis Lead Integrity Attributes
The invitation to apply acquisition model allows lenders to utilize a marketing list to invite a pool of prospects to respond to their product offers. Once the consumer responds to that offer, the lender completes their due diligence process to determine if they will accept or reject the product application. There are significant costs and risks associated with marketing to and processing applications from high risk identities. The LexisNexis® Lead Integrity Attributes can help by suppressing the high risk identities early in the customer acquisition process, significantly improving their ability to manage fraud and required institutional risk (legal and regulatory compliance issues arising from identity verification, suspicious or contradictory identities, fraudulent activities and governing regulations). These insights provide considerable costs savings in a lender's marketing efforts.