Audience

E-commerce and SaaS companies with repetitive, transactional customer support volumes

About Hay

Hay is a source-available AI customer service platform for e-commerce and SaaS teams where AI resolutions are bundled into a flat monthly fee, not charged per-resolution on top of your helpdesk. Your AI gets better, your bill stays flat.

Built on the Model Context Protocol (MCP), Hay connects AI reasoning to real business system actions: processing refunds via Shopify, creating tickets in Zendesk, updating records in HubSpot, and more. The architecture separates the reasoning layer from action execution, with confidence scoring and two-stage validation on destructive operations.

Playbooks are configured in plain language, not visual flow builders.
Full source code is available for audit under the Hay Community Licence v1.0 (source-available, not OSI-approved open source).

EU-hosted managed service. Self-hosted option available.
Channels: WhatsApp, Instagram, web chat, email. Multilingual.
Bundled pricing from €50/month. 30-day free trial. No credit card required.

Pricing

Starting Price:
€50/month
Pricing Details:
30-day free trial. No credit card required.
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews

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Company Information

Hay.chat
Founded: 2025
Portugal
hay.chat

Videos and Screen Captures

Your Hay.chat dashboard lets you track active agents, conversation volume, resolution rates, and top-performing agent analytics.

Your Hay.chat dashboard lets you track active agents, conversation volume, resolution rates, and top-performing agent analytics.

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Support
Online

Hay Frequently Asked Questions

Q: What kinds of users and organization types does Hay work with?
Q: What languages does Hay support in their product?
Q: What other applications or services does Hay integrate with?
Q: What type of training does Hay provide?
Q: Does Hay offer a free trial?
Q: How much does Hay cost?
Q: What pricing for support is available for Hay?

Hay Product Features

Chatbot

Context and Coherence
Human Takeover
Natural Language Processing
Payment Integration
Reporting / Analytics
Sentiment Analysis
Social Media Integration
Call to Action
Inline Media / Videos
Machine Learning
Prediction
Ready-made Templates