Deep Labs

Atypica is an AI research agent that automates the end-to-end consumer insights workflow by generating realistic, behavior-driven personas, conducting AI-led interviews, and performing deep analytics to uncover the emotional and cognitive factors behind human decision-making. It can instantly create diverse AI personas informed by demographic and social-media data, supporting 300,000 synthetic agents, and augment them with 10,000 “real person” agents built from in-depth consumer interviews. Each agent maintains consistent personality traits, cognitive biases, and decision-making frameworks, delivering authentic responses with 85% human-like accuracy. Researchers define questions and, in under 30 minutes, initiate AI-conducted interviews that yield rich transcripts (often 5,000 words per agent), then leverage built-in behavior analysis to identify emotional triggers, biases, and cultural influences.

​Ogury is a global ad tech company that delivers advertising solutions grounded in privacy to brands, agencies, and publishers by targeting personas, not people. Their approach goes beyond traditional contextual and semantic targeting, allowing brands to reach the right audience without using personal information. This methodology, known as personified advertising, focuses on targeting anonymized personas based on specific online behaviors and attributes at a placement level, ensuring privacy while delivering precision and performance. ​The Active Insights platform offers brands an easy-to-understand and engaging format to view persona-based insights, enhancing audience understanding without relying on personal identifiers. It houses an extensive library of premade personas, enabling brands to find and reach their exact target audiences effectively. ​Ogury provides tailored solutions consisting of engaging creative formats and quality publisher partnerships.