Dealer Identity

Initially, DealerPeak entered the automotive space in 1999 by creating a 17-location Lead Collection Management system. Today, we create car dealer mobile CRM solutions, customized for dealers of all size. We serve dealerships from the independently owned used car dealership to also enterprise-level locations across the globe. First, our technical team is always on the search for new solutions. Second, they help to improve our clients’ ability to drive more traffic to their dealerships. Finally, our clients sell more vehicles and improve the customer experience because of their efforts. The DealerPeak Evolution is a series of customized auto dealer desking software and mobile CRM solutions. We’ve developed each platform for specific dealership types, size, and also scope. Whether you own a small town dealership with 5 employees or likewise manage a series of franchise facilities, we have developed a CRM software platform perfect for your individual needs.

LightYear is a highly-customizable, enterprise-class ceDMS (customer experience DMS) platform that can be precisely tailored to your dealership’s unique business processes and enterprise transaction and reporting requirements. From installation and hosting of your DMS, to account management, technical support, and professional services, DealerBuilt’s team of retail automotive veterans and skilled technologists keep your system running smoothly and help optimize use of your DMS. With our extensive partner network, open integration platform, and lack of integration fees, DealerBuilt empowers you to easily and securely connect LightYear DMS with your preferred, best-in-class solution providers and freely leverage your data. With 200+ partners that represent a broad range of best-in-class solutions for retail automotive, DealerBuilt is constantly developing and expanding our network of partnerships with other technology innovators so that you can build your dealer tech stack your way.