BioBrain

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

Synetiq is an emotional data & marketing intelligence company serving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth, build brands & encourage engagement. Understand your audience, and your competitors, learn from the worst & the best, get inspired & save money on production. Minimize your risks, test ideas safely, get real-life feedback, buy media for your best version, and learn how to improve performance. Increase your efficiency, optimize creatives on the fly, stay ahead of your competition, and follow & understand your market. Using the latest biometric sensors to measure brain waves, heart rate, skin conductance, and eye movements, we are able to detect and quantify human emotions. Every year, we test thousands of consumers and thousands of video ads with our standardized methodology. The data we collect serves as an excellent benchmark for our clients.