AWS Elastic Load Balancing
Elastic Load Balancing automatically routes incoming application traffic across multiple destinations, such as Amazon EC2 instances, containers, IP addresses, Lambda functions, and virtual appliances. You can control the variable load of your application traffic in a single zone or in multiple Availability Zones. Elastic Load Balancing offers four types of load balancers that have the necessary level of high availability, automatic scalability, and security to make your applications fault tolerant. Elastic Load Balancing is part of the AWS network, with native knowledge of fault limits like AZ to keep your applications available in one region, without requiring Global Server Load Balancing (GSLB). ELB is also a fully managed service, which means you can focus on delivering applications and not installing fleets of load balancers. Capacity is automatically added and removed based on the utilization of the underlying application servers.
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Queue-it
Queue-it is the leading provider of Virtual Waiting Rooms and Traffic Management solutions, empowering 1,000+ organizations globally to deliver peak-demand events by controlling load and protecting critical infrastructure—without over-scaling or re-architecting their stack.
Supporting 36 billion visitors annually across websites and mobile apps, Queue-it helps governments, retailers, and ticketing companies deliver reliable, fair, and transparent online experiences when traffic surges. Teams get flexible, granular control over traffic flow to protect an entire site or app, specific landing pages, or key bottlenecks like login, “add to cart,” checkout, payment gateways, and API calls.
Key features include Bot Detection and Mitigation, detailed traffic analytics, and fully branded virtual waiting rooms designed for both scheduled events and 24/7 protection—plus exclusive access mechanisms and wait-experience features that keep visitors informed and engaged.
Founded in 2010, Queue-it h
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HAProxy ALOHA
A plug-and-play hardware or virtual load balancer based on HAProxy Enterprise that supports proxying at Layer 4 and Layer 7. Its simple graphical interface, easy installation, and no limit on backend servers make it ideal for companies looking for a dedicated system to ensure high-performance load distribution for critical services. ALOHA Hardware Load Balancer adds patented PacketShield technology, providing protocol-level DDoS protection that filters illegitimate traffic at line rate, outperforming other types of firewalls. The modern enterprise demands reliable performance, ease of integration, advanced security and extensible features. HAProxy ALOHA Hardware Load Balancer gives enterprises an incredibly powerful, plug and play, appliance that can be deployed in any environment. HAProxy ALOHA’s simple graphical interface coupled with an advanced templating system makes it painless to deploy and configure.
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AWS PrivateLink
AWS PrivateLink provides private connectivity between VPCs, AWS services, and your on-premises networks, without exposing your traffic to the public internet. AWS PrivateLink makes it easy to connect services across different accounts and VPCs to significantly simplify your network architecture. Interface VPC endpoints, powered by AWS PrivateLink, connect you to services hosted by AWS Partners and supported solutions available in AWS Marketplace. By powering Gateway Load Balancer endpoints, AWS PrivateLink brings the same level of security and performance to your virtual network appliances or custom traffic inspection logic. You can connect services across different accounts and Amazon VPCs, with no need for firewall rules, path definitions, or route tables. There is no need to configure an Internet gateway, VPC peering connection, or manage VPC Classless Inter-Domain Routing (CIDRs).
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