Best Personalization Software in the UK
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Compare the Top Personalization Software in the UK as of April 2026
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What is Personalization Software in the UK?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software in the UK currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign turns your data into true 1:1 experiences. AI‑suggested segments, dynamic content, and predictive content tailor every email, SMS, and page block to each contact’s behavior and preferences—so offers, imagery, and timing all adapt automatically, increasing relevance, engagement, and revenue without manual work.Starting Price: $15 per month -
2
Klaviyo
Klaviyo
Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required.Starting Price: $0/month -
3
OptiMonk
OptiMonk
OptiMonk is the AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes, without any technical knowledge or complex editing tools. With just a few clicks, our AI creates popups that match your brand and are optimized for maximum conversion. And when you want full control, you can easily fine-tune everything using our drag-and-drop editor. Try OptiMonk and see the difference for yourself! Everything you need to increase conversions: 👉 AI wizard: Create stunning, on-brand popups instantly with AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time.Starting Price: $29.00/month -
4
Froomle
Froomle
Froomle is composed of experts in recommender systems for the digital publishing industry, allowing us to offer an extensive catalog of specialized modules that are tailored to meet your specific business needs. We also have experience in the eCommerce space, working with companies like Colruyt Group & Bellami (Shopify) to meet their personalization goals. To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size! -
5
Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
6
POPJAM
POPJAM
POPJAM simulates your audience to discover the winning hooks—and generates variants (copy + creatives) tailored for each segment. Just a website URL is enough for POPJAM agents to deep research your product and competitive landscape, build the right target audience segments, craft synthetic but hyper-realistic personas with user behavior modeling and then generate hyper-personalized, high converting ads that speak to them. You can pre-test your ad creatives on these synthetic personas and iterate new variants based on the feedback. Preliminary Research: Context engineering of your brand and industry sets the winning foundation. Synthetic Personas: Buyer behavior modeling that matches your target audience segments. Simulation Feedback: Personas react to ads with detailed feedback to find the best angles. Variants & Iteration: Autonomous generation of high-converting ad variants at scale.Starting Price: $99 -
7
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
8
WonderPush
WonderPush
Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.Starting Price: €1 per month -
9
Adobe Marketo Engage
Adobe
Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience. -
10
DinMo
DinMo
DinMo is an AI-powered Composable CDP that redefines customer data management by offering a modular, scalable platform for businesses to tailor their data capabilities. With seamless integration into existing data warehouses, DinMo enables companies to easily access and activate their customer data across channels. Our platform empowers businesses to create personalized, omnichannel customer journeys, boosting engagement and retention. Leveraging advanced predictive analytics and AI Agents, DinMo helps organizations unlock new growth opportunities while adapting to evolving business needs, ensuring flexibility and scalability in their data strategies.Starting Price: €2000/month -
11
OneSignal
OneSignal, Inc.
OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).Starting Price: $0/month -
12
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
13
Kizen
Kizen
Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale. -
14
Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Zoho Marketing Automations' seamless integrations with other Zoho apps and third-party tools, unifies data and marketing workflows effortlessly. Businesses can manage and automate their entire marketing journeys from lead generation to revenue. Unify data, support multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendation. Experience unified marketing, automation, and analytics, with Zoho Marketing Automation.Starting Price: $19 per month
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15
Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
16
Pure360
Pure360
An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork. -
17
Prisma Campaigns
Prisma Campaigns
The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant! -
18
Instapage
Instapage
Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. As the most advanced landing page solution on the market, Instapage provides a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics. It's everything you need to drive growth from digital ad campaigns.Starting Price: $149.00/month -
19
SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
20
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
21
Adoric
Adoric Technologies LTD
Since 2014, Adoric Technologies has been helping businesses, both small and big, to optimize their website’s conversions. Though based in Israel, many companies all over the world use Adoric software on their website. Adoric, actually, is a Saas solution. It comes with lots of tools and features to help businesses get the most out of their website traffic. This includes pre-designed opt-in forms for converting visitors into subscribers and customers. Plus an A/B testing tool, a smart analytics tool, product recommendation feature, etc. What’s more, Adoric is Web Accessibility compliant. This means that users can use it to create marketing campaigns that are accessible to the disabled - the blind, deaf, etc. Adoric is free - forever. However, it comes with paid plans tailored for individuals and organizations looking to scale up their businesses. Adoric can be used on WordPress, Shopify, Wix, and any other website platform.Starting Price: Free -
22
Barilliance
Barilliance
Drive growth through repeat purchases, reduced churn, and increased LTV. Barilliance combines customer data from various channels (email, web activity, physical stores and CRM data) and across devices into a single 360 user profile. Drilling down to the customer level allows you to see data broken out by individual customer and session: products viewed, added to cart, purchased, and search terms used. Focus on the best opportunities and prioritize campaigns based on Barilliance 360 customer big data. You can see the size and intent of various target audiences in real time. We calculate key metrics such as LTV and average order value. Easily embed highly customized product recommendations in our point and click campaign builder. Full integration with our product recommendation engine and website personalization suite creates specific, relevant offers that go beyond simple coupons and blanket discounts.Starting Price: $250.00/month -
23
Appcues
Appcues
Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.Starting Price: $249 per month -
24
CartStack
CartStack
90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase. CartStack's cart abandonment & customer recovery software helps you convert more visitors to customers — automatically! Targeted recovery campaigns like cart abandonment emails, browse abandonment emails, SMS text reminders, and browser push notifications are perfectly timed & personalized to bring lost visitors back to your website — Helping you recover around 20% of lost sales. Meanwhile, on-site conversion tools use exit intent technology and real-time form field tracking to display on-site messages, capture leads and boost your conversion rate in real-time. Integrating CartStack takes only minutes and recovery campaigns are pre-built for plug & play ease. Sign up for a free 14 day trial and recover your first $1k in lost sales free!Starting Price: $29.00/month -
25
Omniconvert
Omniconvert
Optimize your customer journey with data-driven decisions. Serious eCommerce players become customer‑centric if they focus on what matters. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Behind data is the talent. We’ve been doing this for years. Omniconvert has helped global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalization, and web surveys. We have stuck our necks into data, identified barriers, X-ray tech-wise, got insights, hypothesized, prioritized on potential and effort, monitored conversions, learnt and iterated.Starting Price: $299 per month -
26
The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.Starting Price: $0
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27
Segmentify
Segmentify
If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!Starting Price: $750.00/month -
28
ConvertFlow
ConvertFlow
ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. It's not personalized. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor.Starting Price: $99.00 per month -
29
Personizely
Personizely
Introducing Personizely, the ultimate tool for optimizing your website performance and boosting sales. With a wide range of powerful features, Personizely helps you effectively cross-sell and upsell your products, reducing cart abandonment rates and increasing your conversion rate. Say goodbye to missed opportunities with our intelligent exit intent and email popups, which grab visitors' attention when they're about to leave your site or during their browsing experience. With our easy-to-use popup builder, you can create stunning, customized popups that perfectly match your brand's aesthetic. Take your marketing strategies to the next level with A/B testing capabilities, allowing you to experiment and optimize your popups for maximum effectiveness. Our app provides beautiful templates to choose from, ensuring your popups look professional and engaging.Starting Price: $39 per month -
30
Frizbit
Frizbit
Frizbit is a multi-channel Marketing Orchestration Platform helping marketing teams of transactional internet businesses to bring their customers back to their websites. Via Frizbit, internet companies can deliver optimized and personalized engagement experiences to their users by sending automated and hyper-personalized messages based on user behavior on both desktop and mobile devices. It allows marketers to create automated campaigns for each stage they abandon their journeys such as cart abandonment or product retargeting. These automated & personalized messages are sent multi-channel via web push notification, SMS, and email channels or it can be also connected to other channels such as Facebook messenger, WhatsApp or slack via webhooks. These are basically retargeting campaigns but without ads. In return, it helps recovering lost conversions, increase revenue, user retention and life-time value on their websites or apps.Starting Price: $49 per month
