Best Marketing Software in Europe
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Compare the Top Marketing Software in Europe as of April 2026
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What is Marketing Software in Europe?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Europe currently available using the table below. This list is updated regularly.
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1
Motivosity
Motivosity
Motivosity is an employee recognition and rewards platform that helps companies build stronger culture, increase engagement, and foster connection. From peer-to-peer appreciation to manager bonuses, milestone celebrations, and lifestyle rewards, Motivosity makes it easy to show gratitude at scale. Employees can redeem rewards through Amazon, PayPal, branded swag, and more. HR teams get tools for surveys, engagement tracking, and analytics—all integrated with Slack, Teams, ADP, Workday, and most HRIS platforms. It’s simple to use, quick to implement, and drives real results: Motivosity customers see lower turnover, higher eNPS, and deeper peer connection. With customizable rewards, lifestyle spending accounts, and built-in feedback tools like MV6, Motivosity gives HR leaders a modern way to support employee well-being, boost morale, and build cultures of gratitude that actually stick. -
2
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
3
Tremendous
Tremendous
Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions of rewards and enables businesses to reach recipients across 230+ countries and regions. Recipients have 2,500+ payout options to choose from, including gift cards, prepaid cards, cash transfers, and charitable donations. From research incentives to marketing and sales rewards to employee recognition programs, the free-to-use platform makes it easy to send thousands of payouts quickly. Getting started is simple: add a funding method and place your first order in minutes. Teams can send rewards via bulk upload, integration, or API. Tremendous automates language translation, currency conversion, tracking, and reporting, and includes built-in fraud controls. The result? Teams can focus on the work that matters most while Tremendous handles all the payout details.Starting Price: $0/month -
4
Wrike
Wrike
Wrike’s powerful work management platform enables distributed teams to collaborate in real-time on complex projects. Our versatile, cloud-based software is trusted by top tech companies across the globe, including Siemens and Fitbit. Wrike’s award-winning features include cross-tagging, custom item types, dynamic request forms, and automated workflows. With our 400+ app integrations, you can streamline tasks and keep all your favorite tools in one place. Experience the power of voice commands and smart replies with our Work Intelligence™ software. We also offer pre-built templates designed for specific teams, helping you kick-start your sprint planning, manage Agile projects, assess risks, and adapt to unforeseen changes with ease. Worried about keeping your data secure in the cloud? No problem! Our enterprise-grade security boasts 99.9% uptime, as well as continuous data backup, user authentication, role-based access control, and data encryption. Start your free trial today.Starting Price: $10 per user per month -
5
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
6
Awardco
Awardco
Awardco is employee rewards and recognition that builds culture with custom recognition programs, incentivizes performance and participation through sales, safety, and wellness and wellbeing initiatives, and powers modern engagement strategies with the largest reward network in the world and the most customizable solution available. -
7
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
8
Level 6
Level 6
Level 6 is North America’s leader in agile, end-to-end solutions for channel sales incentives, employee rewards and customer rebates. We take the best features of a traditional incentive agency, combine those with the enterprise capabilities of high-tech SaaS firms, and include unlimited customization and enhancements to provide a one-stop shop for everything needed to support a world-class sales incentive program for your channel partners. Level 6 has been a leader in fully-managed incentive solutions since 2005. Our team of dedicated professionals focuses solely on developing channel sales incentives, employee rewards, customer rebates, and other incentive initiatives for our valued partners. Don’t compromise with subscription-based SaaS models. Get exactly what your organization needs with our single-tenant, bespoke web applications. These solutions allow for truly unlimited customization. Our 100% Client Satisfaction speaks for itself. -
9
Planview Portfolios
Planview
Planview® Portfolios enables enterprises to accelerate strategic execution by seamlessly integrating business and technology planning, optimizing resources, and leveraging the power of embedded AI — Planview Anvi™ — to deliver breakthrough products, services, and customer experiences. This unified approach aligns strategy with execution, driving enhanced business performance across the organization. By empowering teams to strategically allocate resources and accelerate high-priority initiatives, Portfolios helps organizations adapt to change and respond to shifting market demands with greater agility. It increases speed-to-value, improves responsiveness, and ensures that every strategic investment delivers measurable business impact. To support end-to-end work orchestration, Planview Portfolios provides robust, comprehensive capabilities across five key pillars that work together to drive organizational success — Strategy, Planning, Execution, Analytics & Reporting, and AI. -
10
Sogolytics
Sogolytics
Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. -
11
SurveyLegend
SurveyLegend
SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals.Starting Price: $19.00 per user per month -
12
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
13
Assembly
Assembly
Assembly is an automated, all-in-one communication, collaboration, and engagement hub that helps organizations engage, find meaning, stay informed, and save time at work. It's a flexible platform that brings together people, knowledge, and engagement into one secure place. From peer-to-peer recognition and nominations to announcements, wins and anonymous suggest boxes, your team will see immediate improvements in morale, collaboration, and knowledge sharing. Engage your team Building a community is challenging in today's world, and effective communication, engagement, and cross-functional collaboration are essential for retention and workplace happiness. Make collaboration seamless Get your team in sync to maximize problem-solving and decision-making. Get structured feedback, run more effective meetings, and hold team stand-ups to ensure alignment. Built-In Integrations Engage where you already work. Enjoy over 40 integrations to make work easier and seamless.Starting Price: Free -
14
giftmall
giftmall
giftmall is an international provider of gift card solutions for simple, accessible, and effective corporate gifting. After 13 years on the market, led by the principle of win-win partnerships, giftmall has earned the trust of 2,000 clients and 1,000 brand partners. The company’s products include the giftmall multibrand card and brand gift cards from more than 3,000 brands in 45 countries. The company’s tech solutions include: 1. giftmall business account, a self-service tool for companies to effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe; 2. giftmall API, an integration solution for clients who want to automate the gift card distribution from their CRM, ERP, HRM systems or streamline loyalty programs; 3. giftmall white label, a customised catalogue, for the businesses that want to maintain their brand’s visual identity in gifting but have access to giftmall’s choice of brands.Starting Price: $0/month -
15
vFairs
vFairs
vFairs is the complete virtual event platform that helps event organizers host unforgettable life-like virtual events. These include virtual conferences, trade shows, job fairs, university open days, auto shows, and much more. This platform stands out with its realistic 3D environments, powerful networking tools, multiple webinar options, animated avatars, end-to-end project management, and unbeatable 24/7 customer support. vFairs offers one of the widest feature sets you’ll come across with everything from immersive exhibit booths, breakout sessions, virtual auditorium, live Q&As to poster halls, scavenger hunts, photo booths, and swag bags. The platform also offers several networking options, such as auto-match making, group meetings, and appointment booking. vFairs even offers specialized features for its various solution types. You can also stack on as many features as you’d like and use the easy integrations so there are no limits to where you can take your event. -
16
Applauz Recognition
Applauz
Applauz is an award-winning employee recognition platform equipped with all the essential tools to support and reinforce an active and flourishing company culture. Let coworkers easily recognize each other with meaningful messages, company badges, and redeemable reward points. Managers gain access to comprehensive company culture reports that provide clear and actionable insights into how engaged their workforce is. Enable seamless peer recognition through heartfelt messages, recognize using company badges, and reward your employees with redeemable Applauz reward points. Empower managers with access to comprehensive employee engagement reports and company culture analytics, offering clear and actionable insights into the level of engagement within their workforce. Applauz is an excellent choice for companies seeking to enhance their overall HR benefits package and elevate team performance and communication.Starting Price: $3.75 per month -
17
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
18
RocketReach
RocketReach.co
RocketReach is the ultimate solution for connecting professionals to new opportunities. Powered by the world's largest and most accurate contact database of emails and direct dials, you will be able to connect directly with your ideal prospects. Prospect, connect and converse with your leads at scale with RocketReach. With RocketReach, you have access to real-time verified data for over 700 million professionals across 35 million companies worldwide at your fingertips. Thanks to proprietary crawlers and data-mining algorithms, users get information that is 4x more accurate and complete. Trusted by millions of users — powering sales, recruiting, and marketing to work efficiently, effectively, and immediately.Starting Price: $49 per month -
19
Compright
Compright
Compright provides better compensation planning, easier than you think. Payroll is the largest expense for most organizations, yet many still use complex and error prone spreadsheets to plan and allocate salary, bonus, and stock. It’s time to scrap the spreadsheets and adopt a modern, cloud-based solution. Compright is a unique solution targeted at organizations with a few hundred to several thousand employees. It’s surprisingly affordable, simple and fast to implement, and easy to use. More importantly, it enables organizations to move compensation from an administrative challenge to a strategic tool to drive higher performing organizations. Leveraging artificial intelligence and robust data, managers can make better pay decisions.Starting Price: $1/employee/month -
20
6Connex
6Connex
Events from A to Z The 6Connex all-in-one event platform features a broad menu of functionalities designed to support in-person, hybrid, or virtual events, allowing you to deliver events that enhance the physical experience and extend beyond it. From promotion to analytics, simplify event management – regardless of event format – by using a single tool to promote, register, run, and measure events. Drive attendee engagement, capture event attendee data, and uncover insights to target post-event activities and inform long-term event strategy. One event platform. Multiple event moments. Push the boundaries of your event experiences and make a lasting impression on your audience today.Starting Price: $3000 per month -
21
Tractivity
Tractivity
Tractivity is the UK’s leading stakeholder relationship management (SRM) software that streamlines all one-to-one engagement and communication in one place. Widely used in both the public and private sectors, the Tractivity SRM system supports organisations worldwide in managing projects whilst building trusted relationships with communities and stakeholders. Designed to help you work more efficiently and create impact through stakeholder engagement, Tractivity helps overcome problems such as silo working, poor engagement management, insecure data storage and fragmented data. Tractivity gives you access to all the tools you need to create impactful communications. Run successful stakeholder engagement projects and consultations from start to finish using a single source of truth. -
22
SuiteMaster
Rithom Consulting LLC
SuiteMaster – A Flexible ERP & CRM Platform by Rithom SuiteMaster is a modular, cloud-based ERP platform for small to mid-sized businesses seeking to unify sales, operations, marketing, and finance in one system. Choose from hundreds of integrated modules—CRM, Marketing Automation, HR, Accounting, E-Commerce, Inventory, Project Management, Manufacturing, and more—that “snap” into place. Avoid costly integrations, scale at your own pace, and customize workflows to match your business processes. SuiteMaster is also fully white-label ready, enabling partners and consultants to deliver a branded ERP solution with their own value-added services. Affordable, flexible, and built for growth, it serves industries from manufacturing and distribution to professional services, retail, non-profits, and more. Get enterprise ERP power without enterprise cost—discover why businesses choose SuiteMaster for flexibility, scalability, and rapid ROI. -
23
DirectSuggest
DirectSuggest
DirectSuggest's award-winning employee suggestion box app streamlines the employee feedback process so employees can be easily heard and their company can effectively leverage their collective knowledge. We make it simple for employees to make suggestions on any device surrounding company created categories with the assurance they automatically arrive to the proper decision-maker. Every employee can also collaborate on suggestions via voting and commenting to enhance the quality of ideas. DirectSuggest only costs $0.50 per employee per month, and we have incredibly high ROI/Savings potential with an average 33X return on investment. The implementation process is also quite easy, and normally upon being committed and properly prepared to do so, setting up DirectSuggest from start to finish can be completed in as quickly as a week or less.Starting Price: $0.50 per employee per month -
24
GreenOrbit
GreenOrbit
With over 25 years of experience, we understand leaders' frustrations with overly complicated and expensive solutions. Our easy, out-of-the-box software helps you handle core business functions and streamline internal processes. A GreenOrbit intranet will: - Reduce friction by bringing everyday tools into a single seamless experience – giving your users the social and collaborative features they need without the distractions of platform-switching. - Provide hybrid and remote workers with a digital tool to overcome disconnection and promote culture. - Offer a secure, scalable, and reliable cloud-based platform. - Increase productivity by providing access to relevant information and tools in a centralized location, reducing the time and effort required to find and discover We believe an intranet should equip you to get your company going — not hold you back.Starting Price: $6.50 - $4.50/month/user -
25
Naranga
Naranga
Naranga is the leading franchise management software that is making operations easier and saving thousands of dollars for hundreds of franchisors across the globe. Brands like Edible Arrangements, Inspire Brands, Honey Baked Ham, Painting with a Twist, Outdoor Living Brands, Dwyer and Floyds Barbershop trust Naranga to help manage their business. Built by a franchisor for franchisors, Naranga is a one stop solution for all your franchising needs. Our franchise solutions assist with on-boarding new franchisees, centralize operations, communications, lead management, brand standards, and POS. Naranga has added 200 new brands in 2017-2018 alone. With 300+ total brands, we offer the simplest, most intuitive solutions on the market today. #SimplySucceed #PartnerOverProviderStarting Price: $5/location -
26
incentX
incentX
incentX is the go-to sales commission software for businesses that prioritize efficiency and clarity. It's designed to make complex tasks feel simple. Everyone works in harmony by aligning your sales team's targets with company goals. Forget manual calculations; incentX handles them in moments. With smooth integrations like SAP and Oracle NetSuite, your data flow remains uninterrupted. Our analytics don't just provide numbers; they offer actionable insights that inform your strategies. Streamlined operations mean fewer mistakes and a unified approach across all departments. And when it comes to customer interactions, incentX ensures they're meaningful, fostering stronger relationships. Choose incentX and experience a smarter way to manage incentives.Starting Price: $65 per user per month -
27
Vantage Circle
Vantage Circle
Vantage Circle is a global employee recognition software that provides AI-powered SaaS-based solutions to help companies engage their employees in a meaningful way. It is one of the top global award-winning platforms that is trusted by 700+ corporations with 2+ million active corporate users across the globe. Some of the reputable clients include Bosch, Wipro, Coinbase, Cognizant, Wells Fargo, and Infosys. Standout features include: -Comprehensive 360 Social Employee Recognition -Customizable White-Labeled Platform -Amazon Integration for Rewards Access to 10+ Million Products -Extensive Corporate Discounts & Perks Network -Global e-Gift Cards, Merchandise & Experiences -Intuitive Analytics Dashboard with Manager Insights -Direct Recognition on Teams and Slack -Listening Tool for Employee Opinion and FeedbackStarting Price: $2.50 -
28
Guusto
Guusto
Recognition built to impact frontline retention. Not another points program! Start in minutes, not months, with a free single user account that can send rewards to anyone. Flexible delivery to reach deskless workers through web, mobile app, TV displays and print options that require no technology to redeem. 5X IMPACT of your budget - only pay for people who can give recognition, there are no markups, unclaimed gifts are credited back, and 1 day of clean water is donated with every gift sent. Pricing that allows you to crawl-walk-run. Free - $0/month (single user sending rewards) Lite - $125/month (single user sending/scheduling bulk rewards) Essential - $2.50/seat/month (Peer-to-Peer Program) Premium - $3.50/seat/month (Peer-to-Peer Program)Starting Price: Free -
29
Kudos
Kudos®
Kudos® is an employee recognition and engagement platform that helps organizations build a culture of appreciation. It combines recognition, celebrations, communication, programs, and analytics in one solution. Employees and managers can send recognition tied to company values, choose points, and add images or GIFs. Gamified goals and peer prompts encourage regular participation so recognition is shared broadly. Milestone celebrations for birthdays, anniversaries, and onboarding are automated, while targeted announcements ensure important updates are seen and tracked. Awards, Nominations, and Incentives make it easy to celebrate achievements and drive participation. Analytics reveal trends and cultural impact, enabling leaders to refine programs. Kudos supports Arabic, Chinese, Czech, English, French, Greek, Japanese, Polish, Portuguese, and Spanish.Starting Price: $3.25 -
30
Asana
Asana
Asana is a collaborative work management platform that brings teams, projects, and goals together in one centralized workspace. It helps organizations plan, track, and deliver work more efficiently by connecting daily tasks to strategic objectives. With built-in AI capabilities, Asana reduces manual effort by automating updates, surfacing insights, and keeping work on track. The platform supports teams of any size, from small businesses to large enterprises, across a wide range of use cases. Asana integrates with over 300 popular business tools, making it easy to fit into existing workflows. Strong security, compliance options, and Asana Gov make it suitable for regulated industries and government agencies. Trusted by a majority of Fortune 100 companies, Asana is designed to scale as organizations grow.Starting Price: Free
