Best Market Intelligence Software

Leveraging Merkle’s data assets and proprietary large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviors, and sentiment. Brands that use GenCX can ask for guidance to design and activate better customer experiences fast and reliably, drawing insights from their own data, with learnings extracted from the full US population. Our consulting services are designed to enable the transformation of customer experiences across interactions with a focus on technology as the key driver of change. We help organizations identify opportunities for product and service innovation, develop monetization and growth strategies, and fuel agility and organizational change — all to meet and exceed rapidly shifting customer expectations.