Best Lead Scoring Software in the UK

ActiveCampaign’s flexible lead and deal scoring turns engagement into clear priorities. Assign points for email, site, and CRM behaviors, then trigger automations or sales alerts when thresholds are met. Combined with AI win probability, scoring helps teams focus on ready‑to‑buy leads and shorten the path from interest to revenue.

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

Creatio Sales is an AI CRM platform for sales automation built on Creatio’s no-code and agentic AI architecture. It enables organizations to manage the full sales cycle from lead and opportunity management to forecasting and deal closure within a unified system. At its core are AI agents that analyze customer data, prioritize leads, recommend next-best actions, and automate routine tasks across the pipeline. This helps teams increase productivity, accelerate deal cycles, and improve win rates with real-time insights and guided selling. The platform supports end-to-end workflows, including account and contact management, pipeline tracking, quotes, and collaboration. With built-in analytics and no-code tools, teams can quickly adapt processes and scale operations, delivering efficient, data-driven, and customer-centric sales experiences.

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.

6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.

Make every relationship count and make the most out of every opportunity with BenchmarkONE (formerly Hatchbuck). BenchmarkONE is an all-in-one sales and marketing software for small businesses that combines CRM, email marketing, and marketing automation tools. With BenchmarkONE, growing businesses can easily keep tabs on prospects and customers, automate followup, and track success of campaigns with ease.

Pinpointe On-Demand is an award-winning, cloud-based email marketing platform that helps high volume email senders track and stay in touch with customers through permission-based email. Purpose-built for mid-sized enterprises, high volume senders, and agencies, Pinpointe provides the largest library of mobile-friendly, pre-tested, ready-to-use HTML email templates that enables users to create engaging email campaigns. Core features include real-time site analytics and heat maps, social sharing buttons, smart segments, and powerful autoresponders.

Discover, prospect, and track the world’s fastest-growing companies and investors. Automatically enrich your leads and accounts with company data from Mattermark. 80+ fields per company including geography, industry, revenue, personnel, funding, and employee growth. Identify the right contact based on title, function, and seniority. Get smarter about outreach by monitoring changes in team size, web traffic, media mentions and more. We leverage machine learning, web crawlers, primary sources, and natural language processing to extract data from millions of news articles and websites daily. Our team of in-house analysts verify the data every day - so you can close deals with conviction. The world’s business information in one place, filterable and sortable. Mattermark makes it faster and easier to source the best deals. Search company and investor profiles for deep insights into their growth and performance over time. Break the cycle of doing business without good data.

We help lead generators scale quicker with advance lead distribution, validation and lead nurturing software. Track lead revenue in real-time and distribute leads exclusively, multi-sell or by priority or weighted distribution. ◉ Capture leads in real-time via your Web Forms, Quizzes, Facebook Lead Ads, Ping-Tree, Host & Post sources or imported data files. ◉ Authorise incoming leads by setting up highly customisable rules and third-party validation services. Eliminate invalid, nonsensical, out of criteria or duplicate data. ◉ Deliver leads to any API in real-time or via Email, SMS and File Schedules. Set caps, custom filters, commissions and payout logic ◉ Maximise contact rates for your clients or squeeze more profit out of every lead you generate with Email & SMS scheduling. ◉ Track source, volumes and revenue of your leads. Monitor leads sold, unsold, duplicates, errors in real-time. ◉ Provide portal access for your lead buyers and lead sellers.

Finally, an email platform that is built for marketers by marketers. The easiest, most flexible, and dynamic marketing automation solution for your email and mobile needs. Tired of legacy platforms that are too expensive, too hard to learn, or that you’ve outgrown? You’re not alone. iPost has the tools you need. Plus the platform is easy to learn and flexible enough to adapt as you grow. The iPost email platform was built to fit the needs of today’s marketers with the scalability and features needed to grow with marketers of the future. iPost brings powerful features to email marketing with technology that is responsive, flexible, and easy to use. Real-time data to fuel audience discovery, targeting, and personalization. Intuitive reporting, from campaign, trends, to funnel and conversion tracking. Drag and drop personalization, dynamic content, and code-free design tool. Check why iPost is a recognized as a leader in The Relevancy Ring 2019 Enterprise ESP Buyers Guide.

The Convertr platform gives marketers visibility and control over data processes and lead quality to create higher performing demand programs. __________ Data impacts every area of your business, but outdated processes and quality issues hinder growth. Bad leads and poor data quality lowers marketing performance, slows sales, increases costs and causes inaccurate reporting. With the Convertr platform, your entire organization benefits and can stay focused on revenue driving activities instead of slow, manual data tasks. - Connect Convertr to your lead channels through API or data imports - Automate data processing to remove bad data and update lead profiles to your quality and formatting requirements - Integrate with your platforms or select protected CSV files to securely deliver leads - Improve reporting with Convertr analytics or through clean, consistent data sets across your tech stack - Enable your teams with globally compliant data processes

Gazelle is the only data platform dedicated to identifying growing companies, enabling businesses to focus on prospects most likely to buy. With a B2B database of over 9.8 million company profiles, including international hierarchies and 1.3 million AI-generated and human-curated growth businesses across 910+ industry sectors, Gazelle provides real-time data and growth signals. Its AI ranks companies by their likelihood to grow, offering a personalized shortlist of top prospects. Gazelle also features global supply chain data, heat maps, and insights on uncharted territories to identify opportunities. It includes granular data on importers, exporters, and multinationals, as well as human-verified exclusive insights into expansion projects. With over 15 million verified contacts, refreshed monthly, Gazelle gives businesses a competitive edge at conferences and trade shows, helping them identify key decision-makers and build economies.

Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.

Set your KPI and Forwrd will create a predictive scoring model based on factors strongly linked to your KPI. Identify and prioritize leads faster and more accurately with predictive scoring. Rank accounts and their underlying leads methodically with account scoring. Prevent customer churn by identifying & understanding churn drivers. Detect product-qualified leads to improve lead prioritization and sales efficiency. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself automatically. Identify churn signals with ease, discover opportunities to delight your best customers, and enable your frontline team to retain more customers. No code means you can build AI scoring models and deploy them without data teams.