Hay

Hay

Hay.chat
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About

Forethought delivers the world’s most advanced AI Agents built to think, act, and get smarter with every interaction. No matter the question, “Where’s my refund?”, “How do I update my plan?” or “Why isn’t this working?” - there’s a purpose-built AI Agent ready to help. From chat to voice to SMS, every conversation gets a smart, personalized response powered by your policies, tone, and data. This isn’t just plug-and-play automation. It’s AI with a strategic plan. Forethought helps businesses roll out a multi-agent system across the entire customer experience. With Forethought, your teams can stop piecing together tools and start running a smarter, faster operation. One that delights customers every step of the way.

About

Hay is a source-available AI customer service platform for e-commerce and SaaS teams where AI resolutions are bundled into a flat monthly fee, not charged per-resolution on top of your helpdesk. Your AI gets better, your bill stays flat. Built on the Model Context Protocol (MCP), Hay connects AI reasoning to real business system actions: processing refunds via Shopify, creating tickets in Zendesk, updating records in HubSpot, and more. The architecture separates the reasoning layer from action execution, with confidence scoring and two-stage validation on destructive operations. Playbooks are configured in plain language, not visual flow builders. Full source code is available for audit under the Hay Community Licence v1.0 (source-available, not OSI-approved open source). EU-hosted managed service. Self-hosted option available. Channels: WhatsApp, Instagram, web chat, email. Multilingual. Bundled pricing from €50/month. 30-day free trial. No credit card required.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise companies looking for AI Agents designed for every customer moment

Audience

E-commerce and SaaS companies with repetitive, transactional customer support volumes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

€50/month
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Forethought
Founded: 2018
United States
www.forethought.ai/

Company Information

Hay.chat
Founded: 2025
Portugal
hay.chat

Alternatives

Alternatives

Wizr.ai

Wizr.ai

Wizr AI

Categories

Categories

Chatbot Features

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Integrations

HubSpot CRM
Zendesk
Amazon Web Services (AWS)
Dialpad Connect
Dialpad Support
Front
Gladly
Gorgias
HelpDesk
Intercom
Jira
Jira Service Management
Kustomer
Magento
ServiceNow
Slack
Stripe
WhatsApp
WooCommerce
Zammad

Integrations

HubSpot CRM
Zendesk
Amazon Web Services (AWS)
Dialpad Connect
Dialpad Support
Front
Gladly
Gorgias
HelpDesk
Intercom
Jira
Jira Service Management
Kustomer
Magento
ServiceNow
Slack
Stripe
WhatsApp
WooCommerce
Zammad
Claim Hay and update features and information
Claim Hay and update features and information