C-SmartCognizant
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
ROI Hunter helps e-commerce companies become more profitable by providing them with technology and professional guidance to achieve positive ROI from the early stages of cooperation.
We have built a Product Marketing Platform (PMP) to connect the product, campaign, and other first-party data to give marketers insights into campaign performance across distinct channels with the additional context of their impact on products that are or could be promoted.
Our platform can capture Google Shopping trends, product margins, return rates, identify new products, deadstock, or any custom product-level data, and enhance Facebook algorithms to deliver tangible success resulting in positive ROI scaling the ad-spend.
We unlock collaboration between the marketing and merchandising departments by helping Category Managers to understand the ad spend and marketing performance of every product, automatically recommend the right products for promotion.
By achieving positive ROI with global b
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
E-commerce and online retailers looking for an advanced performance marketing platform to automate and scale their business.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationROI Hunter
Founded: 2014
Czech Republic
www.roihunter.com
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Social Media Advertising Features
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
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Integrations
Adjust
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Facebook
Google Shopping
HubSpot CRM
HubSpot Customer Platform
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Integrations
Adjust
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Facebook
Google Shopping
HubSpot CRM
HubSpot Customer Platform
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