C-SmartCognizant
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About
BERA Brand Accelerator is a Predictive Brand Management platform powered by the world's largest syndicated brand equity data stream, providing an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. Our AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver you on-demand insights and strategic recommendations to optimize your brand strategy and grow financial outcomes. With BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. If that's not enough, we take it a step further to show the causal impact of brand investments on the financial business results.
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Chief Marketing Officer, Head of Brand, Consumer Insights and Analytics
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBERA
Founded: 2013
United States
bera.ai/
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
Voxpopme
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