+
+

Related Products

  • MeridianLink Opening
    21 Ratings
    Visit Website
  • Teradata VantageCloud
    1,105 Ratings
    Visit Website
  • 800.com
    2,164 Ratings
    Visit Website
  • LM-Kit.NET
    26 Ratings
    Visit Website
  • Grafana Cloud
    731 Ratings
    Visit Website
  • Harmoni
    16 Ratings
    Visit Website
  • Ditto
    2 Ratings
    Visit Website
  • TrafficGuard
    89 Ratings
    Visit Website
  • Google AI Studio
    11 Ratings
    Visit Website
  • RunPod
    205 Ratings
    Visit Website

About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

eCommerce companies in need of a powerful Marketing Analytics solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

$250 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

Odyssey
Founded: 2016
Netherlands
odysseyattribution.co

Alternatives

Robyn

Robyn

Meta

Alternatives

Snorkel-TX

Snorkel-TX

Odyssey Technologies
ROIVENUE

ROIVENUE

ROIVENUE™
WIN

WIN

Odyssey Logistics & Technology

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Facebook
Google Ads
Google Analytics
Google Display & Video 360
Instagram
Shopify
WooCommerce

Integrations

Facebook
Google Ads
Google Analytics
Google Display & Video 360
Instagram
Shopify
WooCommerce
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
Claim Odyssey Attribution and update features and information
Claim Odyssey Attribution and update features and information