Odins

Odins

Odins.ai
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About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

Odins.ai is a SaaS platform for Marketing Mix Modeling (MMM) that helps marketers understand what drives sales and optimize budgets across channels. The platform automatically collects, structures, and integrates data from all online and offline sources, making it easy to get a complete, privacy-friendly view of performance. Using AI-driven Bayesian MMM, Odins.ai quantifies the effect of each marketing activity and lets users test scenarios, forecast results, and verify that models work — all in an intuitive tool built for marketers, not data scientists. Odins.ai turns complex analytics into actionable insights you can explore and trust, helping teams continuously improve marketing efficiency and ROI.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

Companies with at least 1M USD in Marketing Spend and quite a bit of conversions

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

Odins.ai
Founded: 2022
Norway
odins.ai

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Categories

Categories

Integrations

Google Ads
Google Display & Video 360

Integrations

Google Ads
Google Display & Video 360
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
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Claim Odins and update features and information