Google MeridianGoogle
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Related Products
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
Meridian is an AI-powered CRM and deal-management system built specifically for private-markets investment teams, enabling firms to source deals thematically, manage pipelines, and centralize firm-wide data. It combines native workflows for every level, from associates to partners, so teams can track opportunities, streamline pre-investment-committee collaboration, benchmark potential deals against both internal and public data, and deploy insights via a built-in AI assistant. Users benefit from automated enrichment of company and contact records, email forwarding to capture meeting notes without logging in, and an intuitive mobile/web front end designed to drive adoption across the firm. Meridian supports robust permissions, multi-fund structures, and enterprise-grade security (including SOC 2 compliance) to safeguard sensitive investment data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Investment teams at private-equity, growth-equity and other private-markets firms seeking a solution to manage sourcing, evaluation and firm-wide collaboration
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationMeridian
Founded: 2023
United States
www.meridian-ai.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Altvia
Apex
Box
Dropbox
Gmail
Google Ads
Google Calendar
Google Display & Video 360
Microsoft OneDrive
Microsoft Outlook
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Integrations
Altvia
Apex
Box
Dropbox
Gmail
Google Ads
Google Calendar
Google Display & Video 360
Microsoft OneDrive
Microsoft Outlook
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