+
+

Related Products

  • MeridianLink Opening
    21 Ratings
    Visit Website
  • Teradata VantageCloud
    1,105 Ratings
    Visit Website
  • 800.com
    2,164 Ratings
    Visit Website
  • LM-Kit.NET
    26 Ratings
    Visit Website
  • Grafana Cloud
    731 Ratings
    Visit Website
  • Harmoni
    16 Ratings
    Visit Website
  • Ditto
    2 Ratings
    Visit Website
  • TrafficGuard
    89 Ratings
    Visit Website
  • Google AI Studio
    11 Ratings
    Visit Website
  • RunPod
    205 Ratings
    Visit Website

About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Alternatives

Robyn

Robyn

Meta

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

Google Ads
Google Display & Video 360

Integrations

Google Ads
Google Display & Video 360
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
Claim LiftLab and update features and information
Claim LiftLab and update features and information