Google Cloud Identity vs. Microsoft Entra ID Comparison


Google Cloud Identity Google	Microsoft Entra ID Microsoft	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Auth0 Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while enabling SSO. 1,028 Ratings Visit Website FusionAuth FusionAuth is a modern, developer-focused identity and access management platform built to give you full control over your authentication stack. Whether you’re building a startup app or managing enterprise-scale infrastructure, FusionAuth delivers all the must-have features — from login and SSO to advanced protocols like OAuth2, OIDC, SAML, and WebAuthn — in a self-hostable or cloud-native package. Designed with developers in mind, FusionAuth integrates seamlessly with any language, framework, or architecture. Every capability is API-first and built for extensibility, so you can tailor authentication workflows without getting locked into rigid, inflexible systems. FusionAuth supports all the key use cases — user registration, multi-factor authentication (MFA), passwordless login, role-based access control, and more — while helping you stay compliant with GDPR, HIPAA, PCI, and other regulatory standards. 178 Ratings Visit Website Frontegg Frontegg is a Customer Identity and Access Management (CIAM) platform that simplifies authentication, authorization, and user management for SaaS companies. It enables developers to implement advanced identity features quickly, then shift ongoing administration to other teams. With Frontegg, Product, Infosec, and Customer Success teams can take control of key identity tasks like managing user roles, enforcing security policies, and handling customer requests, all without engineering support. Developers reduce toil and regain focus on core product work, while stakeholders move faster without bottlenecks. Frontegg supports modern identity features including SSO, MFA, role-based access control, entitlements, multi-tenancy, and audit logs. Its low-code platform integrates in days and provides a user-friendly admin portal that bridges technical and non-technical teams. Frontegg increases operational efficiency, improves security posture, and enhances the customer experience. 383 Ratings Visit Website Iru Iru (formerly Kandji) is an all-in-one, AI-powered security and compliance platform designed to simplify IT management and strengthen enterprise protection. Built on the Iru Context Model, it unifies identity, endpoint, and compliance into a single intelligent system that understands users, devices, and applications in context. With passwordless workforce identity, advanced endpoint detection, and automated compliance, Iru delivers both security and efficiency without the complexity of multiple tools. Its integrated approach enables IT teams to secure access, prevent threats, and maintain continuous audit readiness—all from one intuitive platform. Trusted by over 5,000 companies including Plaid, Notion, Airbus, and Vercel, Iru transforms how modern businesses manage digital trust. The result is reduced IT workload, improved employee experience, and enterprise-grade protection built for the AI era. 1,278 Ratings Visit Website ManageEngine ADManager Plus ADManager Plus is a simple, easy-to-use Windows Active Directory (AD) management and reporting solution that helps AD administrators and help desk technicians in their day-to-day activities. With a centralized and intuitive web-based GUI, the software handles a variety of complex tasks like bulk management of user accounts and other AD objects, delegates role-based access to help desk technicians, and generates an exhaustive list of AD reports, some of which are an essential requirement to satisfy compliance audits. This Active Directory tool also offers mobile AD apps that empower AD admins and technicians to perform important user management tasks, on the move, right from their mobile devices. Create multiple users and groups in Office 365, manage licenses, create Exchange mailboxes, migrate mailboxes, set storage limits, add proxy addresses, and more. 632 Ratings Visit Website ManageEngine Endpoint Central ManageEngine Endpoint Central is built to secure the digital workplace while also giving IT teams complete control over their enterprise endpoints. It delivers a security-first approach by combining advanced endpoint protection with comprehensive management, allowing IT teams to manage the entire endpoint lifecycle, all from a single console. With automated patching across Windows, Mac, Linux and 1,000+ third-party applications, it ensures vulnerabilities are mitigated before attackers can exploit them. Its next-gen antivirus (NGAV) feature, powered by AI-driven behavioural detection, provides 24/7 protection against ransomware, malware, and zero-day threats. Endpoint Central further strengthens enterprise defenses with a broad set of security capabilities, including vulnerability assessment and mitigation, peripheral device control, data loss prevention, application control, endpoint privilege management, encryption with FileVault and BitLocker, and browser security. 2,699 Ratings Visit Website Rippling Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today. 18,672 Ratings Visit Website NinjaOne NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience to work faster, smarter, and easier while IT teams modernize and improve efficiency. NinjaOne is a Leader in the Gartner Magic Quadrant for Endpoint Management Tools. The company is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. 4,625 Ratings Visit Website Uniqkey Uniqkey: Protect every login. Access with confidence. Uniqkey is Europe’s trusted password and access management platform - purpose-built for companies that demand security, simplicity, and control. Engineered by European cybersecurity experts, our platform combines military-grade encryption with an effortless user experience. We remove complexity from everyday workflows, helping employees stay secure without slowing them down. From auto-filling 2FA codes to streamlining access across your cloud environment, Uniqkey keeps security frictionless and productivity high. With real-time visibility across your entire infrastructure, IT teams gain complete control over access rights, employee activity, and security scores - empowering them to defend against threats and drive compliance with confidence proactively. Seamlessly integrated with Microsoft and other core systems, Uniqkey makes provisioning and offboarding fast, automated, and secure. 181 Ratings Visit Website Keeper Security Keeper Security is transforming the way people and organizations around the world secure their passwords and passkeys, secrets and confidential information. Keeper’s easy-to-use cybersecurity platform is built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Keeper’s solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations globally, Keeper is the leader for best-in-class password and passkey management, secrets management, privileged access, secure remote access and encrypted messaging. Protect what matters at KeeperSecurity.com. 1,755 Ratings Visit Website
About A unified identity, access, app, and endpoint management (IAM/EMM) platform that helps IT and security teams maximize end-user efficiency, protect company data, and transition to a digital workspace. Defend your organization with the BeyondCorp security model and Google’s threat intelligence signals. Control access to SaaS apps, enforce strong multi-factor authentication (MFA) to protect user accounts, manage endpoints, and investigate threats with Security Center. Maximize efficiency by enabling intuitive user experiences on endpoint devices, and unify user, access, app, and endpoint management with a single console. Enable users to access thousands of apps with single sign-on (SSO) and manage their company accounts using the same process as their personal Google accounts. Transition to digital by integrating your existing systems on a reliable, trusted platform. Extend your on-premises directory to the cloud with Directory Sync.	About Microsoft Entra ID (formerly known as Azure Active Directory) is a comprehensive identity and access management cloud solution that combines core directory services, application access management, and advanced identity protection. Safeguard your organization with a cloud identity and access management solution that connects employees, customers, and partners to their apps, devices, and data. Protect access to resources and data using strong authentication and risk-based adaptive access policies without compromising user experience. Provide a fast, easy sign-in experience across your multicloud environment to keep your users productive, reduce time managing passwords, and increase productivity. Manage all your identities and access to all your applications in a central location, whether they’re in the cloud or on-premises, to improve visibility and control.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience IT and security teams that need a unified identity, access, app, and endpoint management (IAM/EMM) platform	Audience Companies of all sizes that want a security identity and access management solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $6 per user per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Google Founded: 1998 United States cloud.google.com/identity/	Company Information Microsoft Founded: 1975 United States www.microsoft.com/en-us/security/business/identity-access/azure-active-directory
Alternatives AWS Identity and Access Management (IAM) Amazon	Alternatives Frontegg
Microsoft Entra ID Microsoft	Cisco Duo Cisco
Amazon Cognito Amazon	AWS Identity and Access Management (IAM) Amazon
OneLogin	Okta
Ping Identity View All	OneLogin View All
Categories Authentication Customer Identity and Access Management (CIAM) Endpoint Management Identity and Access Management (IAM) Identity Management Multi-Factor Authentication (MFA) Single Sign On Unified Endpoint Management (UEM)	Categories Authentication Cloud Directory Customer Identity and Access Management (CIAM) Extended Access Management (XAM) Identity and Access Management (IAM) Identity Governance and Administration (IGA) Identity Management Multi-Factor Authentication (MFA) Self-Service Password Reset (SSPR) Single Sign On User Provisioning and Governance
Authentication Features Biometric Credential Management Knowledge-Based Authentication Mobile Authentication Multifactor Authentication Out-of-Band Authentication Policy Management Self Service Portal Single Sign On Social Sign On Identity Management Features Access Certification Compliance Management Multifactor Authentication Password Management Privileged Account Management Self-Service Access Request Single Sign On User Activity Monitoring User Provisioning Single Sign On Features Biometric Credential Management Identity Federation Multifactor Authentication Password Management Policy Management Social Sign On User Management
Integrations Brightflag Freshsuccess Fuze Microsoft Viva Goals Nectar QBench Salesforce Secureframe Slack Splunk Cloud Platform ConnectWise Cybersecurity Management Greenhouse Lanteria Essentials Microsoft Configuration Manager Nibol Parallels RAS StackWave TeskaLabs SIEM TruGrid Show More Integrations View All 43 Integrations	Integrations Brightflag Freshsuccess Fuze Microsoft Viva Goals Nectar QBench Salesforce Secureframe Slack Splunk Cloud Platform ConnectWise Cybersecurity Management Greenhouse Lanteria Essentials Microsoft Configuration Manager Nibol Parallels RAS StackWave TeskaLabs SIEM TruGrid Show More Integrations View All 486 Integrations
Claim Google Cloud Identity and update features and information Claim Google Cloud Identity and update features and information	Claim Microsoft Entra ID and update features and information Claim Microsoft Entra ID and update features and information