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About

Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.

About

The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Anyone who wants to advertise on Facebook, Instagram, Facebook Messenger, or Facebook Audience Network

Audience

Companies that want to track visitor activity on their website and across advertising products

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 4.2 / 5
ease 4.6 / 5
features 4.6 / 5
design 4.4 / 5
support 4.1 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Meta
Founded: 2004
United States
www.facebook.com/business/ads

Company Information

Meta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/

Alternatives

Alternatives

Amazon Ads

Amazon Ads

Amazon
Google Ads

Google Ads

Google

Categories

Categories

Integrations

Bleesk
Connexify
Delfiny AI
Facebook
Instagram
Meta Ads
Robyn
Surge Social
Tagmate
Trackify
Addingwell
Adscook
DataSine
Grower
Highrise ERP
Leads2List
Marquiz
Planfix
Reportei
Shown

Integrations

Bleesk
Connexify
Delfiny AI
Facebook
Instagram
Meta Ads
Robyn
Surge Social
Tagmate
Trackify
Addingwell
Adscook
DataSine
Grower
Highrise ERP
Leads2List
Marquiz
Planfix
Reportei
Shown
Claim Facebook Ads and update features and information
Claim Facebook Ads and update features and information
Claim Meta Pixel and update features and information
Claim Meta Pixel and update features and information