Experian MosaicExperian
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About
Our technology is business results-driven, meaning that our partners’ strategic objectives are at the core of the customer intelligence we deliver. Understand your customers at the household level. Discover behavior patterns, demographics & values so you can meet them where they are with the solutions they need most. Acquire more customers and keep them for life. Optimize channels for more effective targeting & outreach. Enroll more customers in beneficial programs like paperless billing, assess customer risk, and predict customer payment patterns at the household level. Our customer intelligence platform makes AI-powered insights accessible to business users, no data management expertise necessary. This makes BlastPoint the go-to resource for business teams who seek to better understand the people and places they serve.
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About
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies wanting an AI driven customer intelligence tool
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Audience
Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBlastPoint
Founded: 2016
United States
blastpoint.com
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Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic
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Categories |
Categories |
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Integrations
Experian Consumer View
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