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About

Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.

About

Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels. Centralize your data Connect your CRM, marketing automation and all the other tools in your marketing stack. Unify your cost and performance data into one, centralized view. Get real-time visibility into your marketing plans, investments, performance and goals.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B marketers and sales teams seeking a solution to manage their operations

Audience

b2b

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$349.00/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/marketo/marketo-measure.html

Company Information

InfiniGrow
Founded: 2016
Israel
infinigrow.com

Alternatives

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Dreamdata.io

Dreamdata
Factors.ai

Factors.ai

Factors.AI
Dreamdata.io

Dreamdata.io

Dreamdata

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Integrations

Salesforce
5X
Act-On
Adobe Marketing Cloud
Adobe Marketo Engage
Call Sumo
Desktop.com
Eloqua
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Marketing Hub
Meta Ads
Olark
Optimizely One
Personizely
Salesforce Data 360
SyncApps
TROCCO
VWO Insights

Integrations

Salesforce
5X
Act-On
Adobe Marketing Cloud
Adobe Marketo Engage
Call Sumo
Desktop.com
Eloqua
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Marketing Hub
Meta Ads
Olark
Optimizely One
Personizely
Salesforce Data 360
SyncApps
TROCCO
VWO Insights
Claim Adobe Marketo Measure and update features and information
Claim Adobe Marketo Measure and update features and information
Claim InfiniGrow and update features and information
Claim InfiniGrow and update features and information