Active Agent DSP

Active Agent DSP

Virtual Minds
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About

Active Agent is a fully-fledged omnichannel demand-side platform that offers innovative marketing technology for value-oriented, automated, and data-driven media purchasing. It supports various formats, including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic TV. The platform enables efficient planning, buying, and optimization of programmatic advertising across these channels. Active Agent ensures 100% data protection compliance through simple campaign setups that automatically adhere to IAB standards and EU requirements. Brand safety is maintained via pre-bid integrations, providing fully automatic quality control during media buying to ensure brand-safe placements tailored to the brand. The platform offers centralized management of all common deal types, including forecasts and detailed reporting, as well as a comprehensive directory of exclusive always-on deals across various channels.

About

Our technology enables audience delivery at scale. It extends your reach, connects you to partners, facilitates real-time optimization, and streamlines the reporting process. FreeWheel’s end-to-end capabilities help with every step of the buying process, from planning through interpreting results. Buy inventory at scale and across all screens with direct connections to major publishers and premium inventory sources using FreeWheel technology, tools, and workflows. Access and aggregate supply across the ecosystem, and trade with agencies and programmatic partners as needed. Modernize the manual process of planning and buying, and monitor and optimize campaigns in real time, all with a single platform. Leverage automation, audience-based buying, and real-time insights to drive more impact. Deepen investment insights to fuel future planning and buying cycles. Evaluate performance and ROI and inform future investment strategies with a unified dataset.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies requiring a solution to plan, purchase, and optimize programmatic advertising across multiple channels and formats

Audience

Suite of targeting and measurement media solutions for marketers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Virtual Minds
Founded: 2001
Germany
virtualminds.com/active-agent/

Company Information

FreeWheel
Founded: 2007
United States
www.freewheel.com/demandsuite

Alternatives

Alternatives

Amazon DSP

Amazon DSP

Amazon
RevX

RevX

RevX powered by Affle

Categories

Categories

Integrations

Adagio
Adloox
DV Publisher Suite
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
MINT
Mile
Swimming Pool Passes
Vidverto

Integrations

Adagio
Adloox
DV Publisher Suite
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
MINT
Mile
Swimming Pool Passes
Vidverto
Claim Active Agent DSP and update features and information
Claim Active Agent DSP and update features and information
Claim FreeWheel DemandSuite and update features and information
Claim FreeWheel DemandSuite and update features and information