Act-On vs. PathFactory Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information PathFactory Founded: 2012 Canada www.PathFactory.com
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Categories Account Based Marketing AI Marketing Conversational Marketing eCommerce Marketing Email Marketing Email Template Design Employee Advocacy Landing Page Lead Generation Lead Scoring Marketing Account Intelligence Marketing Analytics Marketing Automation SMS Marketing Social Media AI Agents Social Media Management Website Visitor Identification	Categories Account Based Marketing AI Marketing Content Experience Content Marketing Customer Data Platforms (CDP) Lead Generation
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking	Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Show More Features Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling
Integrations Vidyard Alumio Axis LMS DataMatch Dataddo Datameer IBM Cloud Mass Data Migration Interact Ion LeadsRx Attribution LiveChat NetSuite ON24 SatuitCRM SugarCRM SurveyMonkey Titan CMS Zendesk Zendesk Sell Zoho CRM Show More Integrations View All 65 Integrations	Integrations Vidyard Alumio Axis LMS DataMatch Dataddo Datameer IBM Cloud Mass Data Migration Interact Ion LeadsRx Attribution LiveChat NetSuite ON24 SatuitCRM SugarCRM SurveyMonkey Titan CMS Zendesk Zendesk Sell Zoho CRM Show More Integrations View All 7 Integrations
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